Corporate Profile
Samirahan - Bringing the Best of Australia & the UK to Bangladesh
Authentic Products. Verified Imports. Uncompromising Quality. Honest Prices. Lasting Trust.
Who We Are
Samirahan is an Australian-founded, Bangladesh-based import, wholesale distribution, and online retail business dedicated to making genuine, premium-quality international products accessible to customers across Bangladesh at fair and competitive prices.
Established in 2022, Samirahan was built on a simple belief: Bangladeshi consumers deserve the same quality products, transparent business practices, and world-class shopping experience enjoyed by customers in Australia and other developed markets.
We specialise in sourcing authentic consumer products from established Australian and UK brands, importing them through legitimate channels, and delivering them to customers through our online store and growing wholesale distribution network.
Unlike conventional import resellers, we take direct responsibility for the critical stages of our supply chain — from Australian procurement and export preparation to customs clearance, warehousing, distribution, and final delivery.
Our operations are supported by established Australian supplier relationships, exclusive international business partnerships, experienced customs clearance professionals, and our own warehousing and fulfilment infrastructure in Bangladesh.
Our goal is not simply to sell imported products. It is to establish a higher standard of authenticity, transparency, affordability, and customer satisfaction in Bangladesh.
Our Story — An Australian Vision, a Bangladeshi Heart
Samirahan was founded in 2022 by Saiham Siraj and his wife, Nourhan Elsawy, both Australian citizens, who shared a vision of bringing the quality, reliability, and convenience of Australian shopping experiences to Bangladesh.
Having experienced the benefits of trusted international brands, clear product information, competitive pricing, and dependable customer service in Australia, they believed that Bangladeshi families deserved access to those same advantages.
Their ambition was to build more than an ordinary online store. Inspired by leading global e-commerce platforms such as Amazon, they envisioned a business where customers could shop confidently, knowing that the products they purchase are genuine, fairly priced, and supported by responsive customer care.
This vision became the foundation of The Samirahan Standard — our commitment to genuine products, transparent information, responsible business practices, honest pricing, and exceptional service.
Today, these founding principles guide our operations, partnerships, and long-term ambitions.
Australian Sourcing & Trusted Supplier Relationships
Our commitment to authenticity begins at the source.
We procure products directly from established Australian manufacturers, distributors, and major retailers, maintaining reliable purchasing records and transparent sourcing channels.
Our notable sourcing partners and suppliers include:
- Goat Soap Australia — Formal distribution agreement.
- Chemist Warehouse Australia — Established business account and sourcing relationship.
- Coles Australia — Established business account and sourcing relationship.
- Woolworths Australia — Established business account and sourcing relationship.
- Amazon Australia — Established procurement channel.
These relationships provide important advantages beyond product authenticity.
We can compare available stock and purchasing opportunities to select products offering competitive prices, longer remaining shelf life, and original manufacturer packaging.
By prioritising products with favourable expiry dates, we help reduce the risk of expired inventory and unnecessary wastage. Sourcing in original manufacturer packaging also minimises unnecessary repacking and handling, helping protect product integrity during transportation.
These efficiencies allow us to offer genuine imported products at competitive prices while maintaining careful attention to product quality.
Our Exclusive Australian Export Partner
Sydra Group Pty Ltd, based in Australia, is Samirahan's exclusive Australian export partner.
Our Australian operations include procurement coordination, receiving, storage, product handling, stock consolidation, packing, and export preparation.
These activities are managed directly by our team, while international freight is arranged through trusted shipping partners.
This integrated approach gives us greater oversight of product handling, shipment preparation, inventory quality, and operating costs before our goods leave Australia.
Our Own Branded Products
Alongside our range of established international brands, Samirahan also develops and imports products under its own branding.
Our own-brand products are manufactured through selected production partners in Australia and China, according to our product requirements and applicable quality expectations.
We maintain transparency regarding their countries of manufacture and relevant product information, ensuring customers can make informed purchasing decisions.
Direct Import & Experienced Customs Clearance
One of Samirahan's key strengths is our directly managed import and logistics infrastructure.
Our products are shipped to Bangladesh through established international freight arrangements and cleared through appropriate customs procedures.
Epseeta International Ltd — Our Exclusive C&F Partner
Our exclusive Clearing & Forwarding (C&F) partner is Epseeta International Ltd, a sister concern of our family business with more than 40 years of experience in Bangladesh's customs and port operations.
Its expertise covers:
- Chattogram (Chittagong) Seaport.
- Dhaka Airport.
- Mongla Seaport.
Through this partnership, we maintain close oversight of import declarations, customs clearance, shipping documentation, port handling, and applicable regulatory procedures.
Following customs clearance, our goods are transported to our own warehouse and distribution facility in Kawla, Dhaka.
By managing these essential stages through our dedicated operations and trusted partners, we reduce unnecessary intermediary costs, improve accountability, and maintain greater control over our supply chain.
This operational efficiency is one of the reasons we can offer genuine international products at honest and competitive prices.
Legal Imports, Regulatory Compliance & Business Credentials
Transparency and lawful business operations are fundamental to Samirahan.
We operate as a registered trading business in Bangladesh and maintain relevant business credentials, including:
- Trade Licence.
- Business Identification Number (BIN) Certificate.
- Import Registration Certificate (IRC).
- Digital Business Identification (DBID).
- Other applicable regulatory registrations and approvals.
Our commitment to compliance extends throughout our sourcing, importation, warehousing, and distribution activities.
Authenticity Supported by Documentation
We understand that customers and wholesale buyers need confidence that imported products are genuine and have entered Bangladesh through legitimate channels.
That is why we maintain relevant procurement, shipping, customs, and regulatory documentation.
Depending on the product and shipment, supporting records may include:
- Original Australian supplier invoices and proof of purchase.
- Certificates of Origin.
- Bills of Lading.
- Original Commercial Invoices.
- Customs Bills of Entry.
- Applicable BSTI certificates, approvals, or testing reports.
- VAT challans and other relevant tax documentation.
Appropriate supporting records can be made available for verification, subject to applicability and reasonable commercial confidentiality requirements.
We don't simply promise authenticity. We support it with traceable sourcing and documented imports.
Confidence for Our Wholesale Partners
Our approach to documentation also provides important advantages to the supermarkets and wholesale businesses we supply.
Retailers dealing in imported products must be able to demonstrate legitimate sourcing and comply with applicable consumer protection, customs, and tax requirements.
Our documented import process helps business partners substantiate product origin and lawful procurement when responding to enquiries or inspections by authorities such as the Directorate of National Consumer Rights Protection (DNCRP).
We also maintain applicable VAT records and provide appropriate invoices and VAT challans to our B2B customers.
These records support our wholesale partners' accounting and tax documentation requirements, including matters involving the National Board of Revenue (NBR).
While all businesses remain responsible for meeting their own regulatory obligations, our transparent documentation helps reduce avoidable compliance risks associated with inadequate supplier records.
For Samirahan, regulatory responsibility is not merely a legal obligation. It is an important part of building lasting trust with customers and commercial partners.
Our Warehouse, Quality Assurance & Expiry Transparency
Our products are received, organised, and stored at our own warehouse and distribution facility in Kawla, Dhaka.
The facility supports inventory management, product handling, wholesale distribution, online order fulfilment, packing, and dispatch.
We follow established health, safety, hygiene, and environmental handling practices appropriate to the products we stock, with particular attention to cleanliness, storage conditions, packaging integrity, and inventory control.
Know Your Product's Expiry Before You Buy
One of the features we're especially proud of is our commitment to transparent product expiry information.
Unlike shopping experiences where customers may only discover an expiry date after receiving their order, Samirahan displays available stock-linked expiry information directly on our product pages.
Our team regularly audits inventory quantities and expiry dates to help ensure the information displayed on our website remains accurate and up to date.
We also prioritise longer remaining shelf life during Australian procurement, giving customers access to products with favourable expiry dates while reducing unnecessary stock wastage.
We believe customers deserve complete and reliable product information before making a purchase.
That is why our product listings also aim to provide relevant descriptions, ingredients, features, usage directions, warnings, product specifications, and supporting information wherever applicable.
At Samirahan, transparency is not just something we promise. It is something we practise.
Wholesale Distribution & Retail Partnerships
In addition to our online retail operations, Samirahan has established a growing wholesale distribution network.
We currently supply genuine imported products to more than 20 partner supermarket branches across Dhaka, including:
- Apon Family Mart
- Momota Super Shop
We are also working towards expanding our partnerships with major retail operators such as Unimart, Prince Super Shop, and Shwapno, subject to the completion of commercial arrangements.
Our future distribution plans include extending our reach beyond Dhaka, particularly into Sylhet and Chattogram.
Why Retailers Choose Samirahan
Our wholesale model combines genuine product sourcing with practical commercial advantages.
Business partners benefit from our established Australian procurement channels, competitive prices, original manufacturer packaging, favourable product shelf life, documented imports, relevant VAT records, and dependable local inventory management.
Our integrated supply chain also helps reduce unnecessary costs and the risk of product damage or expiry-related losses.
We aim to establish long-term relationships with retailers who value reliable supply, transparency, regulatory responsibility, and sustainable business growth.
Our objective is to help our partners offer genuine international products with confidence, while maintaining commercially competitive prices.
Our Online Store & Nationwide Delivery
Our online store makes genuine international products accessible to customers across Bangladesh through a convenient and informative shopping platform.
Website: www.samirahan.com
Our growing product selection covers baby essentials, health and lifestyle, beauty and personal care, cosmetics, food and pantry, household needs, and other everyday consumer products.
Online orders are processed, packed, and dispatched directly from our Kawla warehouse, allowing us to maintain close oversight of stock selection, packing accuracy, and delivery preparation.
Affordable Delivery Across Bangladesh
We believe convenience should not come with unnecessary delivery expenses.
Our delivery policy offers:
- Within Dhaka: Free delivery on all orders, regardless of order value.
- Outside Dhaka: Only ৳80 delivery charge for orders below ৳3,000.
- Outside Dhaka, orders of ৳3,000 or more: Free delivery.
Delivery eligibility is calculated using the final order value after applicable discounts.
Our objective is to make shopping for genuine international products easy, transparent, affordable, and dependable, wherever our customers live in Bangladesh.
Customer Satisfaction & Trust
At Samirahan, we believe a successful shopping experience goes beyond delivering the right product.
It also means providing honest information, fair prices, respectful communication, dependable service, and responsive after-sales support.
We take pride in the relationships we build with our customers and continually seek opportunities to improve our services.
Our Customers Speak for Us
★★★★★ 5-Star Customer Rating
Our online store and products have received an overall 5-star rating from more than 220 verified customer reviews.
30% Returning Customer Rate
Approximately 30% of our customers return to shop with us, reflecting the trust and confidence we strive to earn through every transaction.
We stand behind the authenticity and quality of the products we supply and provide customer satisfaction assurance in accordance with our applicable policies.
Every positive review, repeat purchase, and customer recommendation encourages us to continue raising our standards.
Our goal is not simply to gain customers. It is to earn their trust and keep it.
What Makes Samirahan Different?
Our greatest strength is the combination of genuine international sourcing, direct operational involvement, transparent documentation, and customer-focused service.
Genuine International Products
We source through established Australian suppliers, manufacturers, distributors, and trusted retail channels.
Formal Business Partnerships
Our operations are supported by a distribution agreement with Goat Soap Australia, an exclusive export partnership with Sydra Group Pty Ltd, and an exclusive customs clearance partnership with Epseeta International Ltd.
Verifiable Authenticity
We maintain original procurement records and appropriate shipping, customs, and regulatory documentation.
Transparent Business Credentials
We operate as a registered trading business with relevant licences and regulatory registrations.
Quality & Shelf-Life Management
We prioritise original manufacturer packaging, favourable expiry dates, responsible warehousing, and regular stock audits.
Honest & Competitive Prices
Our efficient international sourcing and logistics operations help reduce unnecessary costs without compromising product authenticity.
A Growing Retail Network
We serve customers directly through our online store and through more than 20 partner supermarket branches in Dhaka.
Customer-Centred Service
Our commitment to transparency, customer care, and after-sales support is reflected in our verified reviews and returning customer base.
Together, these strengths form the foundation of The Samirahan Standard.
Our Mission
To make genuine, premium-quality products from Australia and the UK accessible to families across Bangladesh at honest, affordable prices.
Through trusted sourcing, transparent business practices, responsible operations, and exceptional customer care, we aim to make every purchase convenient, worry-free, and rewarding.
Our Vision
To become one of Bangladesh's most trusted destinations for authentic international products, setting a new standard for product quality, transparency, affordability, and customer experience.
We aspire to build a retail and distribution platform that reflects the professionalism and convenience of leading international businesses while remaining accessible to Bangladeshi consumers.
Looking Ahead
Since our establishment in 2022, Samirahan has continued developing its Australian sourcing relationships, international supply chain, customs clearance operations, wholesale partnerships, and online retail services.
Our future ambitions include expanding our range of international products, developing our own branded product portfolio, strengthening supplier relationships, extending distribution across Bangladesh, and continuously improving our online shopping experience.
As we grow, our founding principles remain unchanged.
We believe every customer deserves genuine products, clear information, fair prices, and dependable service.
And we believe every business partner deserves a supplier who values authenticity, accountability, and long-term relationships.
The Samirahan Standard
Genuine Products. Verifiable Authenticity. Documented Imports. Uncompromising Quality. Honest Prices. Lasting Trust.
We are committed to bringing the best of Australia and the UK to Bangladesh through a shopping experience built on transparency, integrity, and customer satisfaction.
Founded with an Australian vision. Built with a Bangladeshi heart.
SAMIRAHAN — Bringing the Best of Australia & the UK to Bangladesh.
Online Store: www.samirahan.com
Established: 2022
Founders: Saiham Siraj & Nourhan Elsawy
Exclusive Australian Export Partner: Sydra Group Pty Ltd
Exclusive C&F Partner: Epseeta International Ltd
Warehouse & Distribution Centre: Kawla, Dhaka, Bangladesh